Copywriting Tips - Creating Ads and Sales Letters

Sometimes I think my biggest weakness is evident when it comes to copywriting skills (and spelling)  I am a sucker for a good sales letter and I know a lot about the psychology involved but that doesn't make me any good at it.

Tips: Sell the benefits of your product or service, Features of your products are the benefits like what they will learn and how know this information will give them an advantage.

Tip: What's in it for me? That is the customers point of view and you should look at your product from that perspective.

So there are a lot of GURU copywriters around that I could sign up as an affiliate and push the latest and greatest course. However, I'm gonna send you over to About.com for some good advise. Yeah you will see stuff to pay for there too but the about.com website is a good place to get your feet wet.